Does your ad tech stack spark joy? No?

By Rob Beeler posted 02-04-2019 06:37


Does your ad tech stack spark joy? No? Does it spark revenue? – That'll be a line in my opening of AdMonsters Publisher Forum in Miami. Sign up already!

What isn't sparking joy is a lack of movement on VAST 4.1. Thanks to SEPBO, we had a publisher dinner this past week to discuss overall trends in efficiency and a discussion about VAST 4.1 came up. It's clear we need to educate our own teams but more importantly look to agencies to get on board. It's also clear that those who understand the importance of moving forward on an initiative like VAST 4.1 need more support than they are getting. Let's discuss banding together on multiple fronts. You in? 

But first, make sure to read a new post on Beeler.Tech by Celia Wu: Is Consulting in the Future for You? – great timing considering how many people are in an uncertain spot right now. In the career development discussion forum, we will discuss further what it takes to be an independent consultant.

If you are going to IAB ALM, please hit me up. I'll be pool side or bar side for the whole thing, so let's find some time to talk!

London: Over 80 people for #RevOpEx and the Leadership Forum is in great shape.  Thanks to FatTail, The Media Trust and Roxot for helping make these events happen. This week I start working with attendees on the agenda. Sign up today to help shape the conversation. Operations now sets the agenda!

For the London event, I'm working with Tom Bowman and his survey is going to be part of the results. Please help. Here are the details:

The 2019 Ad Ops Pro survey is uniquely designed to understand how  frontline advertising and revenue operations professionals view the year ahead: from common issues across the industry, to challenges and opportunities. It is being conducted by Colab Media Consulting in association with Beeler.Tech (in advance of their RevOpEx event taking place in London on 28th February) and FatTail who have kindly sponsored the section on revenue management solutions. The survey takes about 7 minutes to complete and all respondents will receive a summary of results. Your responses will remain anonymous without your explicit consent. We look forward to gathering your views! Please use this link:

Mentor Program Update: Testing has begun again. Hopefully this time I got it!

Events and Events in the Works

Feb 12th, 12pm, Phoenix: Digital Media Open West – If you golf even half-way decently and will be at IAB ALM, you should go!
Feb 13th, 6pm, NYC: Beers, Ad Ops, & Ad Tech – I won't make it back in time.
February 27th, 1pm to 5pm, London: Beeler.Tech's London Leadership Forum 2019 - Join Bauer, Sky, IPG, JellyFish and more!
February 28th, 9am to 5pm, London: Beeler.Tech's London Rev Op Exchange 2019 - Join Discovery, Turner, Bloomberg, Expedia and more!
March 10th - 13th, Miami: AdMonsters Publisher Forum Miami - 2019 
April 24th, 25th, 26th - Chicago – I'm coming your way – Details and invites coming soon. 

Check out the calendar The link in this newsletter works now. I think. :(

What's being discussed

For the moment, Slack is only for publishers and subscribed/paying tech companies. I owe some of you some information on this front. Honestly, still thinking about how I want to do this.

Featured Job Listings

Large influx of job listings, in part because they are free. If you want an email with all the listings, reply and I'll add you to that newsletter (goes out on Fridays).  

People Seeking a New Job

Looking for a new opportunity? Provide me a paragraph about what you are looking for and hopefully we can help you make a connection. 

Job Seeker (#5): Highly experienced media veteran with +15 years of experience in Ad Operations, Client Services and Revenue Operations. Fluent in domestic and international operations and is very knowledgeable about international regulations and restrictions. Has worked with many B to C entertainment media publishing companines including AOL, Turner Broadcasting and Univision. He also brings strong B to B experience in the Pharmaceutical sector with the largest medical publisher in the world.

Job Seeker (#6): This individual leads a strategic team responsible for post-sale support for the digital sales team and clients at American City Business Journals. She has worked in media her entire career, starting on the agency side as a Media Buyer at GroupM and transitioning to Client Services and Client Success on the publisher side at American City Business Journals. She holds an IAB Digital Media Sales Certification (DMSC), a penchant for collaboration, streamlining processes, identifying best practices and providing top notch customer service and support for her team’s internal and external clients. For her next move she is looking to continue her career in a role focused on client services, success and operations.

Hiring? Reply and I'll share with you who I know is looking (anonymously) and subscribe you to that newsletter.

Beeler Out.